Meet Our Sister Brand: Swimtime

You may already know that Rhythm Time is part of a family of children's activity brands - but did you know that family includes the UK's largest independent provider of swimming lessons?

Swimtime was founded in 1998 and today teaches around 20,000 children to swim every single week, in hundreds of venues across the UK. From babies taking their very first splashes to adults learning in their 80s, Swimtime's network of franchisees and hundreds of teachers deliver lessons to suit every age and every stage - in every corner of the country.

A shared belief in the power of activities that change lives

Just like Rhythm Time, Swimtime delivers its lessons through a network of local franchisees - passionate business owners who know their communities and put families at the heart of everything they do. That shared franchise model is no accident: both brands believe that the best children's activities are delivered by people who genuinely care, supported by a strong brand and a brilliant head office team.

Innovation in the water

In 2016, Swimtime was purchased by its current owner, Theo Millward, who saw huge scope for customer experience innovation - improving the quality of lessons, transforming the experience for families, and most importantly empowering the next generation to be more active, healthier and more socially engaged with one another.

Theo now believes he doesn't own a swimming organisation at all - he owns a technology company that happens to teach children to swim. That philosophy drives everything Swimtime does, from online lesson progress tracking to simple, convenient booking for parents.

Why we're telling you this

Rhythm Time and Swimtime share the same DNA: award-winning classes, dedicated local business owners, and a genuine commitment to helping children grow in confidence, ability and happiness. If your little one loves their music classes, swimming lessons are the perfect next step - or a brilliant addition to their weekly routine.

You can find out more about Swimtime and book lessons near you at www.swimtime.org.